One of the most powerful and accessible tools for promoting your brand is social media. Platforms like Instagram, Facebook, TikTok, and LinkedIn allow you to engage directly with your audience. Regularly sharing content about your products, behind-the-scenes insights, and user-generated posts creates a more personal connection between your brand and your followers.

To maximise engagement, make sure to diversify your content. Use short videos, product demonstrations, customer testimonials, and polls to encourage interaction. A viral post or hashtag challenge can greatly increase visibility. Additionally, running targeted ads on these platforms can help you reach the right audience.